A sustainable packaging innovation using recycled PET (rPET) to create reusable and returnable consumer containers. This solution reduces single-use plastic waste, supports circular economy principles, and offers measurable environmental benefits through life cycle assessment, consumer adoption studies, and industry pilot validation.
This solution addresses the global plastic waste crisis by introducing reusable and returnable consumer packaging made from recycled PET (rPET). By replacing single-use PET containers with durable rPET-based alternatives that can be returned, cleaned, and reused, the offering aims to significantly reduce plastic waste, lower carbon emissions, and advance circular economy practices in the packaging industry.
The value proposition centers on three pillars: environmental sustainability through reduced reliance on virgin plastic, consumer engagement via tangible eco-friendly choices supported by loyalty incentives, and industry alignment with increasingly stringent regulatory and corporate sustainability targets. Manufacturers benefit from reduced continuous production needs, while consumers gain a practical way to participate in waste reduction.
Key features:
Research and validation approach:
The solution is currently at an early-to-mid stage of development. Research activities include material testing and characterization of rPET formulations, prototype design, and consumer behavior studies. Pilot studies and industry collaborations are underway to validate feasibility and environmental impact.
A 24-month research plan is in progress, covering material characterization, prototyping, life cycle assessment, industry case studies, regulatory compliance assessment, and consumer adoption analysis. The project leverages established laboratory infrastructure at the Eco-technology lab, including FTIR spectroscopy, TGA, DSC, and mechanical testing equipment, along with partnerships with local recycling companies and waste management facilities. Upon completion of validation phases, the solution will be positioned for industry pilot deployment and broader commercial adoption.
Universiti Teknologi MARA (UiTM) is a large, multi-campus public university headquartered in Shah Alam, with branch campuses across Malaysia. Industry engagement is coordinated through liaison units and a systemwide industrial training requirement that creates a steady pipeline of talent and applied collaborations. A university teaching hospital enables clinical translation with co-located academic medicine. Location in Greater Kuala Lumpur places UiTM near Malaysia’s major manufacturing and services corridor, easing site visits and joint development. Research is backed by competitive national funding. Technology transfer is led by UiTM’s Business Innovation & Technology Commercialization Centre, with a university-owned holding company facilitating licensing and ventures.