The project pioneers a bio-digital diagnostic and personalisation platform for scalp and hair health, integrating biomarker-based testing with AI-driven recommendation algorithms. HairWISE’s vision is to make biological customisation a new standard in professional beauty services. By translating laboratory-grade scalp analysis into a rapid, salon-friendly diagnostic kit, the company will enable professionals to tailor care protocols and product formulations to each customer’s biological profile. The project combines molecular biology/diagnostics, microfluidic sensing, and computational analytics in an iterative discovery-to-deployment loop that bridges laboratory research and market application.