Hi cell renova : next generation post harvest solution that outperforms 1 mcp & fruit coatings .

Hi Cell Renova® is a botanical post-harvest physiology platform engineered to redefine fruit ripening, storage management, and global food waste reduction. Ethylene is the master hormone governing fruit maturation, senescence, and post-harvest deterioration. Conventional technologies address this superficially — fruit coatings protect only the surface, while 1-MCP crudely blocks a single ethylene receptor using a synthetic molecule with no effect on the broader enzymatic cascade driving quality loss. Renova works from within, modulating endogenous ethylene dynamics while simultaneously inhibiting the full spectrum of enzymes responsible for post-harvest deterioration — delivering delayed ripening, preserved firmness, and extended storage life without compromising taste, texture, or aroma. Derived from GRAS-based botanical bioactives, Renova is effective across both pre-harvest and post-harvest applications and works on climacteric and non-climacteric crops alike. Field trials demonstrate consistent improvements in fruit size, firmness retention, and storage stability. In bananas, shelf life extension of up to 70 days has been achieved in conventional cold storage. In temperate fruits, firmness and storage potential are significantly enhanced. In citrus, apples, and strawberries, fresh quality markers are measurably improved across extended storage windows. Renova is at TRL 6 — validated across multiple crops in relevant commercial environments — and is positioned for full commercial launch within 18 months. Coatings protect the surface. 1-MCP blocks a single receptor. Renova regulates the biology.