Fresh Air™ is a novel odor elimination technology using reactive chemistry that permanently neutralizes malodors by reacting with sulfur, amine, and other functional groups. Fast-acting and durable, it outperforms conventional adsorbents and enzymes, with demonstrated 85% reduction in trimethylamine and significant sensory advantages over leading professional odor eliminators.
Fresh Air™ is a novel odor elimination technology that uses reactive chemistry to permanently neutralize malodors. Unlike conventional adsorbents such as cyclodextrin or activated carbon, which can re-release trapped odor and are consumed quickly, or enzymes, which can be effective but act very slowly, Fresh Air™ employs odorless ingredients that chemically react with sulfur, amine, and other functional groups present in malodor compounds. This reactive approach delivers two key advantages: fast action and permanent elimination.
The technology has been validated through ISO quantitative testing, demonstrating an 85% reduction in trimethylamine over a non-woven substrate one month after application. Third-party sensory testing further confirmed a statistically significant advantage (95% confidence) over a leading professional odor eliminator. Additionally, some ingredients in the formulation have antimicrobial properties, suggesting potential for airborne pathogen reduction.
Key features:
Fresh Air™ has completed initial third-party validation. ISO quantitative testing confirmed 85% trimethylamine reduction on a non-woven substrate, and sensory testing demonstrated statistically significant superiority over a leading competitor product.
Planned next-phase research:
The technology is positioned for advancement into air filtration markets with ongoing validation to confirm pathogen elimination capabilities and long-term durability.