Dr. Paul J. Zak is Distinguished University Professor at Claremont Graduate University and is ranked in the top 0.3% of most cited scientists with over 200 published papers and more than 22,000 citations. Paul’s two decades of research have taken him from the Pentagon to Fortune 50 boardrooms to the rainforest of Papua New Guinea. He has written four general audience books and is a regular TED speaker. His newest book is The Little Book of Happiness: A Scientific Approach to Living Better. Paul is also the founder of Immersion Neuroscience, is a software platform that allows anyone to measure what the brain loves in real-time to improve outcomes in entertainment, education and training, and emotional wellness. He frequently appears in the media. More at pauljzak.com